~ originally published in the Journal of Business on January 5, 2012 ~
Amber Owens, who bought a gourmet cookie-and-cupcake business in the Garland District last summer with her husband, Joe Owens, has expanded the shop’s offerings to include custom cakes, cake pops, and specialty orders.
Celebrations Bakery, located in 1,900 square feet of leased space at 713 W. Garland, has been in business for 10 years and has changed hands twice since it opened, Joe Owens says. The Owenses bought the assets and the name of the shop, which currently employs five people, he says. They also changed the name to Celebrations Bakery from Celebrations – A Cookie and Cupcake Boutique.
Amber Owens has been producing cakes and baking for more than five years, Joe Owens says, which made it possible to expand the bakery’s offerings to include custom-themed cakes, logos for cookies, cake pops, and specialty orders for personal or business events.
The husband-and-wife team use Facebook to stay connected with the bakery’s customers by posting promotions or happy hour information on their page, and say that has helped grow their business.