~ originally published in the Journal of Business on Nov. 3, 2011 ~
Let It Ride LLC, which does business as Let It Ride Board Shop, plans to move early next year to a 1,500-square-foot leased space in a building that’s currently under construction at 426 E. Hastings, across that street from the Wandermere Fred Meyer Center, on Spokane’s North Side.
Company co-owner Paul Jones says Let It Ride currently leases about 1,500 square feet of floor space at 101 E. Hastings and has been open for a little more than a year.
Even though the new space is slightly smaller, the shop will gain 200 square feet of retail space because of the layout design, Jones says. The new location also is expected to offer better visibility to a higher traffic volume, he says.
Jones owns Let It Ride with his wife, Kristie. The company has three other employees.
The concern specializes in wakeboards, snowboards, skateboards, and longboards, as well as clothing and accessories related to those sports.